Job Description

The ideal candidate has a deep understanding of e-commerce in the fashion and jewelry sectors, knows how to captivate an audience with high-quality visual and editorial content, and is driven to build an engaged and loyal community.

Language requirement

: Fluency in

German

is mandatory, with sufficient

English

speaking abilities to be able to communicate with our team
A portfolio or examples of past work are required

2-3 time a week & Fully remote





Requirements:


A portfolio or examples of past work are required Minimum 3 years of experience in digital content creation and social media management Mastery of Instagram formats (Reels, Stories, Carousels, etc.) and a solid grasp of platform algorithms Strong aesthetic sense and affinity with fashion, jewelry, luxury, or handcrafted products Creative, autonomous, meticulous, and well-organized Proficient with Canva, CapCut, Adobe Suite, or any other visual content creation tools



Responsibilities:

1. Content Strategy & Branding

Develop a consistent editorial line aligned with MYKA’s brand (aesthetic, tone, values)
Define key content themes: product features, behind-the-scenes, customer reviews, lifestyle inspiration, storytelling
Propose an organic growth strategy:
Editorial calendar
Posting frequency
Optimal formats depending on goals (reach, engagement, conversions)

2. Visual Content Creation

Create professional, engaging visuals tailored for social media:
Stylized product photography
Short videos (Reels, Stories, TikTok-style) showing the jewelry being worn, in detail, or within a branded context
Informative carousels and simple animations
Proficient in tools such as Canva, CapCut, Lightroom, Premiere Pro, or similar

3. Copywriting & Publishing

Write engaging captions tailored to the audience (storytelling, lifestyle, engagement)
Include relevant hashtags and calls to action (CTAs)
Schedule posts using Meta Business Suite or similar tools (Later, Buffer, etc.)

4. Performance Monitoring & Community Management

Track and analyze key performance indicators (reach, engagement rate, saves, clicks, follower growth, etc.)
Provide regular performance reports with analysis and recommendations
Actively manage comments, DMs, and tagged content to boost engagement and maintain brand voice
Respond to community questions, messages, and comments in a timely, professional, and friendly manner


Identify and flag user-generated content (UGC), relevant feedback, or customer concerns to the team




Division:


Line Of Business