Job Description

Company Description

Segula Technologies Experts GmbH - as part of Segula Technologies, a globally operating engineering group in the automotive, energy, rail, shipping and aviation industries with over 10,000 employees - is an independent development and consulting company with approx. 320 employees for customers in the automotive, commercial vehicle and aviation industries with core competences as a system development service provider in design and concept, calculation and simulation, mechanical engineering and construction, electrics and electronics, integration and ergonomics as well as prototyping and validation.

Job Description

Develop and execute a repeatable, measurable insights engine for overseas markets. Conduct customer research to understand product–market fit, pricing, and positioning. Support de-risking of overseas expansion by providing data-backed recommendations. Deliver actionable insights to optimize product definition, UX, marketing, sales, and service strategies. Design and run customer surveys, focus groups, and co-creation workshops. Translate findings into clear, strategic recommendations for leadership decision-making.

Qualifications

Bachelor’s or master’s degree in psychology, Marketing, Business, Human Factors, or related field. Experience in customer research, UX research, or market insights, preferably in automotive or mobility sectors. Proven expertise in designing and conducting quantitative and qualitative research studies. Strong analytical skills with ability to synthesize data into actionable insights. Familiarity with EU and overseas customer behaviours, cultural nuances, and regulatory requirements. Ability to communicate complex insights in a clear and strategic manner to stakeholders. Willingness to travel domestically and internationally as required by the role.

Additional Information

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