Job Description

Position: Copywriter



Location: Hybrid, Malta (office)


Employment type: Full-time

DUTIES AND RESPONSIBILITIES:

Write clear, compelling content for digital marketing channels, including emails, push notifications, SMS, and in-app messaging. Develop messaging strategies for user onboarding, engagement flows, and retention campaigns. Produce persuasive copy for landing pages, promotional materials, banners, and campaign headlines. Plan and execute A/B tests to optimize subject lines, calls to action (CTAs), and campaign messaging. Create content tailored to different audience segments and user journeys. Ensure consistent tone and voice across languages, demographics, and regulatory environments. Collaborate with legal and compliance teams to ensure all content adheres to applicable standards and guidelines.

REQUIREMENTS:

Native / fluent in German (C1) both verbal and written. Fluent in English (minimum B2 level). Minimum of 2 years of experience in copywriting, preferably in digital marketing or e-commerce. Understanding of promotional strategies and customer incentives (e.g., discounts, rewards, limited-time offers). Experience writing content that meets compliance requirements in regulated industries. Ability to manage multiple projects simultaneously under tight deadlines. Strong grasp of persuasive writing techniques, including behavioral triggers like urgency, reward framing, and social proof. Familiarity with content performance analysis and iterative testing strategies is a plus.

BENEFITS:

Competitive salary and benefit package Extra days of vacation on top of common allowance Free fruit, tea and coffee if you prefer working in the office Ability to work from home when working late shifts and weekends Free day transport to the office from certain areas within Malta Team performance bonus and working from home allowance Corporate discounts for gym memberships, shops and taxis Private Health Insurance, eye care tests, health and well-being professional support Comprehensive training and constant feedback * Relocation support for international applicants.