Job Description

About the Role

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As we expand into our new Malta office, we are seeking a commercially driven

Conversion Manager

for our clients and B2B partners. This is a high-impact hybrid role that sits between

Retention

and

Acquisition

, with a singular obsession:

Conversion.

You will be responsible for the critical

FTD funnel

. Your mission is to turn registered players and leads from various traffic sources into active, depositing customers. You will achieve this by building targeted multi-channel communication strategies and driving rigorous conversion rate optimization across the player journey.

This is a "First Hire" opportunity.

You will be the first member of the Conversion Team. While you will start as an individual contributor executing strategy, the roadmap includes building a team of conversion specialists, offering a clear path to becoming a

Conversion Manager

.

Key Responsibilities:

-------------------------

1. The NRC to FTD Funnel (Activation)

Own the post-registration journey.

Map out, analyze, and optimize every touchpoint a player experiences from the moment they sign up until they make their first deposit.

Multi-channel Execution.

Design and execute automated lifecycle journeys (Welcome Cycles) using Email, SMS, Push Notifications, WhatsApp, On-site messaging, and

outbound calls

.

2. Database Monetization & Lead Conversion

Lead Conversion.

Develop targeted strategies for leads residing in our existing mailing lists and databases to drive them towards a first deposit.

Segmentation.

Segment the database based on player behavior, traffic source, and potential value to deliver personalized offers that maximize conversion rates.

3. Commercial Strategy & Reporting

Budget Management.

Manage the conversion budget and bonus costs efficiently to ensure a healthy ROI on FTD acquisition.

KPI Tracking.

Monitor and report on daily, weekly, and monthly KPIs (Conversion Rate %, Cost per FTD, Time to Deposit, etc.).

Feedback Loop.

Provide specific feedback to the Acquisition team regarding lead quality to ensure traffic sources are optimized for value.

4. Team Growth & Leadership

Operational Setup.

Assist with defining the operational processes and tool stack required for a scaling conversion function.

Future Leadership.

As the department grows, lead the recruitment, onboarding, and management of future Conversion Specialists.

What We Are Looking For

---------------------------

Industry Experience:

Minimum 3+ years of experience in the iGaming industry (Casino or Sportsbook) OR Affiliate Email Marketing is essential.

Functional Expertise:

A strong background in CRM (Lifecycle management) OR Performance Marketing, with a specific track record of improving conversion rates.

The Tool Stack:

Hands-on experience with CRM tools (e.g., Braze, Salesforce, FastTrack, Customer.io) and Analytics/CRO tools (e.g., Google Analytics, Hotjar, VWO, Optimizely).

Commercial Mindset:

You make decisions based on revenue potential and ROI. You are comfortable managing bonus spends and calculating the cost of conversion.

Data-Driven:

You are proficient in working with large datasets to segment audiences and analyze test results.

Ambition:

You are ready to step up. You want to build a team, define the strategy, and eventually lead the department.

Why Join Us?

----------------

Impact:

You are the first hire in this specific vertical. You won't just be following a playbook; you will help write it.

Growth:

We have a plan to expand this team. Success in this role leads to a Team Lead position.

Competitive Package

Ready to build the engine that drives our growth? Apply now.