Content Marketing Manager

Berlin, BE, DE, Germany

Job Description

ESMT Berlin is a leading global business school with its campus in the heart of Berlin. Founded by 25 global companies, ESMT offers master, MBA, and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, online, and in online blended format. We strongly believe in cross-team collaboration to achieve our mission to develop entrepreneurial leaders who think globally and act responsibly.


ESMT’s programs marketing teampromotes the full suite of MBA and Master programs and open enrollment executive education programs.


Join our marketing team as a

Content Marketing Manager



(m/f/x, full-time, 40hrs./week, starting in December 2025, unlimited)


and help shape the future by bringing your expertise and passion to ESMT.


You will


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Work with the marketing department to plan, create and distribute content for ESMT programs Serve as the gatekeeper for all program website and marketing content including development and implementation Collaborate to develop a content strategy across multiple platforms (website, social media, etc.) Proofread and edit content according to ESMT brand and voice guidelines Implement content based on SEO best practices and ensure a high ranking based on target audiences Review analytics to ensure successful content and applicant funnel activities, including outreach and messaging amplification initiatives Maintain a content calendar and conduct performance audits to monitor optimization and messaging across marketing team activities Exercise your creativity to create and target content across all programs and the ESMT community Anticipate challenges in the recruitment cycle and initiate creative solutions

You are qualified for this position, because you


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Have a bachelor’s degree and at least three years of experience in a relevant field Have proven creative, writing and editing skills. Experience in the higher education sector is a plus. Are experienced with content management systems Have a strong understanding of and experience with SEO and UX Are fluent in English (additional languages are welcome)

Why youll love working with us


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Discover the perks and culture that make our workplace special.

Health and Well-Being

Flexible remote work, including up to 15 days abroad per year Ergonomic office equipment and access to university sports across Berlin Subsidized meals at the campus restaurant
Financial Benefits

Subsidized public transportation ticket and leasing options of bicycles/e-bikes Free Adobe Cloud and Microsoft Office for personal and professional use Company pension scheme with Allianz
Personal Development

Access to LinkedIn Learning On-campus German and English courses in small groups Participation in ESMT’s Executive Education and degree programs

What makes this more than just a job



ESMT offers a collegial and international work environment, with employees representing more than 55 nationalities. We encourage a self-driven mind-set and contributions that create meaningful and lasting impact. We are proud to be an equal opportunity employer, committed to fostering a fair and inclusive workplace where individuals of all identities and backgrounds are welcomed and valued. Fostering diversity, equity, and inclusion enriches our employees, students, and broader community.


You will work on our campus in Berlin-Mitte. Get here by public transport or bike and enjoy your lunches in our private restaurant and café or next to the beautiful Spree. Make use of our big garden and enjoy coffee and tea on the house with your team.Our vibrant community comes together through activities and events like Lucky Lunch, Wednesday Cookies, Orientation Days for new employees, Summer Party and Year End Event, our talented ESMT choir, and much more.


We look forward to receiving your application and learning more about you!


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Please submit your application via our online application form, including the following documents:

Motivation letter CV with relevant certificates and references Link to writing samples or portfolio Salary expectations and possible start date

Career level




Professional

Working time




Full time

Locations




Schlossplatz 1, 10178 Berlin, Germany


Hybrid work

Employment type




Permanent employment

Contact




Melanie Seyffert

:
+4930 21231-8003

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Job Detail

  • Job Id
    JD3522786
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Vollzeit
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Berlin, BE, DE, Germany
  • Education
    Not mentioned