Job Description

Position:

Content & Campaign Marketing Specialist (m/w/d) – Germany

Department:

Operations

Responsible to:

Head of Operations

In this dynamic role, you'll bring Barry’s Germany brand strategy to life, crafting high-quality, consistent marketing content across all platforms. You'll be the driving force behind our content ecosystem—overseeing strategy, editorial planning, and the content calendar. Leading both local initiatives and global adaptations, you’ll ensure every campaign reflects Barry’s premium brand identity.

Responsibilities

Develop and manage the content strategy and editorial plan for owned channels Oversee the content calendar, balancing always-on and campaign moments Execute integrated marketing campaigns across key channels Maintain consistent messaging, tone, and visual standards at all touchpoints Create and produce digital and print assets for various campaigns and brand initiatives Design and coordinate social media content, including short videos, posts, and reels, to engage with our community Develop and execute newsletters and CRM content as needed Coordinate photo shoots and content productions, managing concept, briefing, and scheduling Work closely with community and studio teams to ensure local relevance in content and campaigns Collaborate with external partners to ensure timely, high-quality delivery

Company Culture

Embody Barry’s mission, vision, and values daily Participate in workshops and meetings to stay updated on the brand and your role Strengthen the studio and regional community

Required Experience

Passionate about fitness and networking, ready to redefine the fitness industry in Germany with Barry’s In-depth understanding of social media channels and their optimization Stay ahead of trends, with pop and internet culture at your fingertips Capable of independently developing concepts and strategies Strong creative sense for design, aesthetics, and brand consistency Experience in producing digital and print assets with tools like Canva (Adobe is a plus) Analytical mindset to track performance, interpret results, and optimize efforts Creative, empathetic, with a great sense of humor Excellent communicator who thrives in inclusive environments Professional-level proficiency in German and English

Your Benefits

Clear development pathways with manager support for growth opportunities Transparent compensation with salary reviews every two years Performance-based bonus optional Flexible, goal-oriented working model at Head Office Start with 27 vacation days, gaining an extra day every two years (up to 32) Standard probation period of 6 months (3 months for internal changes) Initial 2-year fixed-term contract, transitioning to a permanent contract Annual training budget for external courses and access to LifeFit Group’s internal training platform Apple equipment provided (laptop and iPhone) Enjoy free coffee, a 25% retail discount, and free access to Barry’s Classes and YogaSix Capital-forming benefits and a company pension plan via ERGO Complimentary Fitness First membership Two days of home office per week + Wednesday’s are studio days
Art der Stelle: Vollzeit, Teilzeit, Festanstellung

Gehalt: 30.000,00€ - 45.000,00€ pro Jahr

Erwartete Arbeitsstunden: 20–40 pro Woche

Leistungen:

Betriebliche Altersvorsorge Betriebliche Weiterbildung Erfolgsbeteiligung Flexible Arbeitszeiten Homeoffice-Möglichkeit Kostenlose Getränke Preisnachlässe auf Produkte/Dienstleistungen des Unternehmens
Arbeitsort: Zum Teil im Homeoffice in 10117 Berlin