Job Description

We are looking for a

Campaign Management Lead (m/f/d)

(unlimited, full-time) Join our team at one of our locations in Berlin, Verl or Stockholm – flexible working conditions available

At Riverty, we’re redefining how people and businesses interact with financial services across Europe. As our Campaign Management Lead (m/f/d), you will lead a new, cross-functional team at the intersection of data, creativity, and business growth. You'll be responsible for orchestrating full-funnel, insight-driven marketing initiatives for both consumers (B2C) and merchants (B2B) — driving measurable impact across all growth channels.

Your Responsibilities

Lead, coach, and inspire a team of 10 experts in growth marketing, UX, reporting, and market research. Foster a high-performance culture focused on ownership, speed, and learning. Own the development and execution of full-funnel, international marketing campaigns for B2B and B2C. Optimize account-based and platform-based marketing processes to drive high-quality leads and revenue growth. Champion audience insights and persona development to inform campaign messaging and targeting. Define and monitor marketing KPIs, ensuring campaign efficiency, lead quality, and strong ROI. Drive UX and reporting excellence to ensure campaigns meet experience, legal, and brand standards. Collaborate closely with Product, Commercial, Legal, and Country Leads to ensure market fit and delivery success.

Your Profile

Proven experience in leading data-driven marketing teams, with a focus on strategic campaign execution across B2B and B2C. Demonstrated success in account-based marketing and full-funnel campaigns that deliver measurable business results. Strong leadership track record in managing cross-functional, international teams. Analytical mindset with fluency in KPIs, marketing performance metrics, and campaign automation. Experience in fintech, financial services, or other regulated industries is a strong plus. Excellent communication and stakeholder management skills; fluent in English, German is a plus. A “can-do” attitude, with the ability to prioritize what truly matters, and the ambition to continuously learn and evolve.

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