Job Description

Closing Date: Friday, 12th of December at 12 noon GMT

Title

Business Partnerships Coordinator

Department

DACH (Germany, Austria and Switzerland)

Division

Markets

Grade

Grade B

Type of Contract

Permanent and Full Time

Reporting to

Business Partnerships Manager - DACH

Location

Frankfurt

This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.

About Us

At Tourism Ireland, we market the island of Ireland overseas. We take pride in connecting millions of visitors each year to all the island has to offer. Tourism is an industry supporting over 300,000 jobs across the island of Ireland and it thereby contributes meaningfully to economies and communities. We partner with sister agencies, airlines, ferry companies, accommodation providers, visitor attractions and others to grow the value of tourism, and to provide visitors with an inspiring and unique experience. Set up under the auspices of the Good Friday Agreement, Tourism Ireland plays an important role as a North South body for a key industry on the island of Ireland, serving both Northern Ireland and Ireland.

Role

The Business Partnerships Coordinator is responsible for implementing and optimizing trade marketing activities and campaigns to strengthen brand presence at the point of sale. This role works closely with business partnerships, marketing, publicity and external partners to plan effective B2B promotions and activities in the DACH region that drive sales and enhance customer loyalty.

Note: This role will involve some travel and work outside normal business hours.

The Duties - Key Responsibilites & Accountabilities

Co-ordinate and implement sales promotion activities in the DACH region in conjunction with Business Partnerships manager or Business Partnerships Executives like shows, events and B2B workshops Co-ordinate and implement digital communication such as trade newsletter, trade website and social media posts on a regular basis including content planning and reporting. In collaboration with Business Partnerships Manager, develop, implement and evaluate golf product marketing activities such as golf promotions, campaigns or events in the DACH region. Collaborate with the German partnerships team to develop tailored strategies for different trade channels Implement and evaluate joint B2B marketing campaigns with internal and external stakeholders and ensure brand and content alignment within the activities. Create PowerPoint or other content for presentations for events, webinars or fairs. Co-ordinate industry opportunities for the Business Partnerships Team Work with our partner agencies Fáilte Ireland and Tourism Northern Ireland to collaboratively design compelling travel itineraries for trade partners and famtrips. Work closely with the DACH and Head Office partnerships and marketing teams to ensure the integration of all campaigns into the trade calendar. Support Key Account Management evaluations in collaboration with the Business Partnerships Manager. Monitor and report on trade marketing activities and ensure MARS (Marketing Activity Repository System) reporting is up to date. Support and monitor effective budget and project management. Support integrated projects within the marketing calendar, e.g. St Patrick’s Day; Halloween Respond to day-to-day requests of DACH trade partners and other stakeholders. Analyse market trends and competitor activities to support optimization of the Tourism Ireland activities Represent Tourism Ireland at various industry and corporate functions and events. Travel and working some unsocial hours will be a requirement of this job. Ensure adherence in your area of responsibility to the company’s GDPR compliance policies and procedures. Support overall DACH market projects and such other duties as the company may from time to time reasonably require. Ensure adherence to the company’s GDPR compliance policies and procedures.

The Person

The successful person will possess the following skills, experience and competencies:


EssentialBachelor’s Degree in Business Administration, Marketing or related field Initial experience in tourism marketing such as event management, partnership marketing and project management. Positive can-do approach Fluency in written and spoken English and German. Ability to communicate effectively, both verbally and in writing, in German and English. Proven project management, organisational and administration skills. Strong interpersonal and presentation skills Independent, structured and result – orientated work approach High level of flexibility and team orientation Strong attention to detail and the ability to set priorities in a fast-paced environment. Proficiency in MS Office and ideally experience with CRM and analytic tools Strategic thinking and analytical skills Flexibility to travel and to attend evening or weekend events as required. All employees/candidates are expected to be able to show evidence of demonstrating Tourism Ireland’s values in practice. + Respect
+ Collaboration
+ Ownership
+ Creativity


DesirableKnowledge of the Trade landscape in Germany Good knowledge of the island of Ireland and its tourism products

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.