Job Description

As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.

Together, we keep everyday life moving to build a better tomorrow

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Are you a strategic thinker with a passion for business development and market expansion? We are looking for a

Business Line Developer

to take ownership of the LCHS Business Line (BL) within our Customer Service Center (CSC) in Germany & Austria. In this key role, you will spearhead the growth of new markets and customer segments in close collaboration with the respective Division.



This position can be based anywhere in

Germany or Austria.

Main tasks and responsibilities

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‘White Spot’ analysis to determine new opportunities Understand the competition and agree on how to win/defend market share Create or further enhance the RtM strategy and ensure the correct profile for the business line LCHS Develop and execute a detailed and executable short and long term strategy Commercial ‘ownership’ of the E2E GM for the BL LCHS Accountable to develop and execute the commercial and sales excellence process Responsible for all Value Selling initiatives Spend time with end users and customers to gather product insights for both technical and commercial aspects Ensure that LCHS products are developed with local requirements in mind Strong collaboration with division product management Collect local feedback and provide it to division product management Ensure product documentation is available in local language Support employee, dealer and customer training facilitation Understand all competitors within the CSC, including strengths, weakness and strategic plans Determine solutions for new segments and for sustainability requirements and strategy Lead the ‘product technical expert’ for LCHS Accountable for customer and dealer master data Ensure effective and efficient stakeholder management especially in collaboration with the respective division Give relevant strategic inputs by providing market insight and relevant data analytics

What you’ll need to succeed

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Bachelor’s degree or equivalent educational background in Business Administration, Mechanical Engineering, Production Engineering, or a related discipline. Track record of managing sales and driving sales growth 10+ years of relevant business/product experience (e.g truck industry or load handling equipment) related to sales Experience in dealer management Ability to work in an international business environment/in a matrix organization Proven ability to drive and develop equipment business sales and profitability Strong business mind-set with financial skills Relevant product knowledge Results and achievement driven and eager to create long term relationships High integrity and excellent interpersonal and communication skills Ability to analyze problems/issues from various angles and create structure Experience in working with Salesforce Fluent in English and German

Driver’s license

You will be part of

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We offer flexible working hours, including home office, and a company car. Become part of our international enterprise founded upon the principles of Integrity, Quality, and Safety, and leverage a cooperative environment that fosters professional advancement.

Interested to join?

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If you’re excited about this opportunity, please submit your application now! By joining Hiab, you will be able to work closely with leading industry professionals,

developing and implementing new concepts that set the standards in the world's leading provider of on-road load handling equipment, intelligent services, smart and connected solutions.


Hiab (Nasdaq Helsinki: HIAB) is a leading provider of smart and sustainable on road load-handling solutions, committed to delivering the best customer experience every day with the most engaged people and partners. Hiab's premium equipment includes HIAB, EFFER and ARGOS loader cranes, MOFFETT and PRINCETON truck mounted forklifts, LOGLIFT forestry cranes, JONSERED recycling cranes, MULTILIFT skiploaders and hooklifts, GALFAB roll-off cable hoists, ZEPRO, DEL and WALTCO tail lifts, and the service brand HIPERFORM, a comprehensive suite of smart solutions that help maximise the life-cycle value of Hiab’s equipment.

As the industry pioneer, Hiab continues to make on road load-handling smarter, safer and more sustainable to build a better tomorrow. Globally, Hiab is represented on every continent through its extensive network of 3,000 own and partner sales and service locations, enabling delivery to over 100 countries. The company's continuing operations sales in 2024 totalled approximately EUR 1.6 billion and it employs over 4,000 people. www.hiabgroup.com