Role Overview
We’re seeking a Business Development Manager (BDM) to lead growth for Servo Motor Feedback Applications across OEMs, system integrators, machine builders, and MRO/industrial distributors. You will own North American market development, combining hunter-style prospecting with strategic partnerships to accelerate adoption of our servo feedback solutions in robotics, packaging, machine tools, intralogistics, and semiconductor equipment.
This role blends net-new customer acquisition, ecosystem building (e.g., system integrators and motion OEMs), and collaboration with field sales to deliver top-line revenue.
What You’ll Do
Build and execute prospecting programs that identify and open doors with target OEMs, machine builders, and system integrators across priority verticals; maintain visual management of activities and pipeline data.
Source, qualify, and progress net-new opportunities—cold outreach, social selling, event networking, technical content, and targeted campaigns—owning the full cycle from lead to close.
Develop deep relationships with motion control OEMs, drives manufacturers, and system integrators; map solution fit across their portfolios and programs to increase design-ins and standardized BOMs.
Work with Product Management to standardize best practices and replicate wins across regions and segments.
Collaborate with distributors and channel partners to create joint plans (stocking profiles, launch kits, demo programs) that accelerate conversion.
Partner with field sales on key account strategies; co-drive account planning, executive alignment, and multi-site rollouts.
Coordinate with Product Management on roadmap inputs (feedback form factors, protocols, environmental ratings) and with Marketing on campaigns, case studies, and technical collateral.
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