Job Description

About the job

We are looking for a

B2B #E-Commerce Manager

to lead the launch and growth of our online store in Germany. This role combines e-commerce strategy, sales operations, and analytics to ensure a seamless and scalable B2B purchasing process.

Key Responsibilities :

E-Commerce Strategy & Growth :

Own and optimize the e-commerce platform, ensuring seamless navigation, content accuracy, and product availability. Develop and execute customer acquisition & retention strategies through SEO, paid advertising (PPC), and email marketing. Manage CMS operations, including RFQs, customer approvals, and data uploads to streamline B2B purchasing. Expand the product portfolio, onboard new vendors, and establish dedicated stock for e-commerce. Work with logistics partners to enhance shipping efficiency and fulfillment processes.

Data & Performance Optimization :

Analyze onsite traffic, conversion rates, and sales performance using data from different channels. Monitor KPIs and provide actionable insights to drive revenue growth and operational efficiency. Optimize pricing strategies, content, and promotions based on data trends and customer behavior.

Sales Operations & Customer Experience :

Oversee the quote-to-order process, ensuring smooth transactions and operational efficiency. Develop processes to improve order fulfillment and on-time deliveries. Manage customer support channels, gather feedback, and implement improvements for a seamless B2B buying experience.

Key Qualifications :

Proficiency in

German and English

is required. Strong expertise in B2B e-commerce, digital marketing, and sales operations. Proficiency in SEO, Google Ads, CMS platforms, and analytics tools. Understanding of UX, basic HTML, email marketing, and content creation. Experience with customer service, industrial sales, and digital commerce strategies. Strong project management and cross-functional collaboration skills.

Who are you?

A passionate digital enthusiast with a strong background in e-commerce, digital marketing, or web management. Collaborative and cross-functional, able to work with a diverse, international team across borders. Sales-driven with a strong business acumen. Autonomous and proactive, with strong organizational skills. Comfortable in a multinational B2B environment.
If you’re ready to take on a challenge that offers personal growth, international exposure and the chance to be part of something bigger, then please reach out to anna.pometko@winoa.com in reference to below.

Job Types: Full-time, Permanent

Work Location: In person