Job Description

Description

• Achieving regional sales targets by developing existing retail accounts, acquiring new business opportunities, and activating trade partners in line with the company's selective distribution strategy.
• Building and maintaining strong, long-term relationships with retail partners while negotiating contracts and implementing company requirements to ensure compliance with selective distribution standards.
• Monitoring and continuously improving in-store merchandising, including the installation and maintenance of fixtures, displays, and point-of-sale materials to guarantee optimal product visibility and brand presentation.
• Delivering impactful product and brand training to retail staff through coaching, workshops, and structured sessions, acting as a brand ambassador to strengthen sales capabilities and brand knowledge.
• Collaborating closely with the customer service team to ensure efficient order transmission, timely delivery, and issue resolution while communicating operational routines to improve service levels.
• Supporting the planning, implementation, and successful execution of national and regional sales and marketing campaigns across retail partners.
• Planning and preparing customer visits on an 8-week rolling basis, dedicating approximately four days per week to field visits and one day to administrative activities.
• Utilizing the company's CRM system (Salesforce) to manage customer data, track sales performance, and report activities in line with best practices and company guidelines.
• Gathering and sharing insights on market trends, competitor activities, and customer developments while providing feedback and recommendations to management on business opportunities and challenges.
• Ensuring an exceptional in-store brand experience by acting as the primary point of contact and representative of the company in the region.

Your Profile

• Commercial Education
• Several years of experience with developing distribution and sales for branded goods with excellent results
• Familiarity with motivating and training retail sales personnel and implementing company strategies in retail environments
• Experience working with both independent retailers and multiple retail chains
• Valid driving license
• A private situation that allows for regular travel (approximately 3-4 days per week, including overnight stays) and occasional weekend work at consumer shows (around 3-4 weekends per year). The remainder of the time will be spent working from a home office.
• Excellent German skills and fluency in English

Your benefits

• An attractive salary package with an annual performance bonus
• Company car, fuel card (incl. private use)
• A permanent employment contract following a six-month probation period
• 30 days of paid vacation annually
• Opportunities for continuous growth and learning through an internal academy offering global training, digital education, mentorship, and leadership development programs
• A supportive company culture guided by strong values

Skills Required